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Welcome to ShyftU by Pure Needs & Co.

Where restoration meets revelation—and purpose is reborn.

ShyftU isn’t just a podcast or a platform—it’s a sacred space for real-time transformation. Founded by Dr. LaSonya Roberts-Lopez, Board-Certified Urogynecologist, Power Shyft Strategist, coach, speaker, and wellness visionary — ShyftU was born from the realization that success without alignment is not sustainable—and that true healing begins when we stop performing and start becoming.

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Like many ambitious purpose-driven, Dr. LaSonya experienced the weight of striving—balancing a demanding career, personal obligations, and slowly fading dreams. That pressure led her to a powerful epiphany: living in purpose means living through your God-given assignment—not in survival, but in truth, alignment, and restoration.

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At ShyftU, we believe in the beauty of the “in-between” moments—the shifts, pivots, and evolutions that shape who we are. This is where the real work happens. This is where we reclaim our feminine power.

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Our conversations sit at the intersection of:

• Science + Medicine

• Spirituality + Faith

• Emotional Healing + Mental Wellness

• Pelvic Health + Physical Restoration

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Each episode is raw, real, and rooted in wisdom, vulnerability, and depth—featuring trusted experts, wellness leaders, and powerful women sharing insights that inspire movement, healing, and clarity.

We cover topics that matter to women who lead and love deeply:

• Holistic health & wellness

• Purpose & personal growth

• Entrepreneurship & legacy

• Relationships, motherhood & boundaries

• Emotional resilience & spiritual grounding

• And so much more!

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If you’ve ever felt the call to shift from burnout to balance, from pressure to peace, from survival to significance—you’re in the right place.

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ShyftU is your invitation to restore, reshyft, reclaim, and rise.
This is your season. Let’s evolve—together.