The Power of Gen Z: What We Can All Learn About Change and Advocacy

by Dr. LaSonya Lopez, MD

February 24, 2025

Each generation brings its unique flavor of activism and innovation, but there’s something particularly striking about Gen Z. Born roughly between 1997 and 2012, this digitally native cohort is already reshaping the world through their bold approach to change and advocacy. From climate justice to social equity, their commitment to challenging the status quo offers valuable lessons for anyone looking to create meaningful shifts in life, career, or relationships.

The Gen Z Approach to Advocacy

What makes Gen Z stand out isn’t just their tech-savvy nature but their unapologetic demand for authenticity, accountability, and impact. Let’s break down some of their key strategies:

1. Embracing Digital Activism

Social media platforms like TikTok, Instagram, and Twitter aren’t just tools for entertainment—they’re megaphones for advocacy. Gen Zers have used these platforms to amplify marginalized voices, organize protests, and share educational resources.

Real-Life Example: Greta Thunberg’s Fridays for Future movement started as a solitary school strike but gained global traction through social media. Today, it’s a rallying cry for millions demanding climate action.

Lesson: Use technology to amplify your voice and connect with others who share your purpose. Even small actions online can lead to significant change.

2. Centering Intersectionality

Gen Z’s activism often highlights the interconnected nature of social issues, emphasizing that race, gender, class, and other identities intersect in shaping experiences.

Real-Life Example: Activists like Amanda Gorman, the youngest inaugural poet in U.S. history, use their platforms to address issues like systemic racism and environmental justice simultaneously.

Lesson: Change becomes more powerful when it addresses the broader web of interconnected challenges rather than isolated issues.

3. Calling for Accountability

Whether it’s holding corporations responsible for environmental harm or calling out influencers for problematic behavior, Gen Z doesn’t shy away from demanding accountability.

Real-Life Example: The rise of cancel culture, while controversial, reflects this generation’s insistence on consequences for harmful actions. Brands like Nike have responded by aligning their messaging with social justice initiatives to resonate with Gen Z values.

Lesson: Accountability isn’t about perfection; it’s about learning, growing, and making meaningful changes when mistakes are made.

Lessons We Can Learn from Gen Z

1. Start Small, Think Big

Many of Gen Z’s impactful movements started with small actions. Whether it’s a single post or a local event, they understand that small steps can spark larger waves of change.

How to Apply It: Break down your goals into manageable actions. Want to advocate for better working conditions in your office? Start by organizing a survey or small meeting to identify key concerns.

2. Prioritize Authenticity

Gen Z values transparency and authenticity over polished perfection. They’re drawn to leaders, brands, and movements that feel genuine.

How to Apply It: Be honest about your intentions and limitations when pursuing change. Authenticity builds trust and attracts like-minded collaborators.

3. Collaborate Across Generations

While Gen Z is leading the charge in many areas, they’re not working in isolation. Collaboration with older generations often strengthens their efforts.

How to Apply It: Seek out mentors or allies who can offer wisdom and resources. Conversely, if you’re older, engage with younger voices to infuse your efforts with fresh perspectives.

How Gen Z Is Shaping Careers

Beyond activism, Gen Z’s values are influencing workplaces and career trajectories. Here’s what we can learn:

• Flexibility Matters: Gen Z prioritizes work-life balance and seeks remote or hybrid work opportunities.

• Purpose-Driven Careers: They’re drawn to roles that align with their values, such as sustainability and social impact.

• Continuous Learning: This generation values skill-building and adaptability, often pursuing side hustles or certifications to stay ahead.

Real-Life Example: Companies like Patagonia and Ben & Jerry’s have gained Gen Z’s loyalty by embedding sustainability and social justice into their business models.

Lesson: Align your career with your values to build a more fulfilling and impactful professional life.

How to Apply Gen Z’s Strategies in Your Own Life

1. Define Your Purpose

Start by identifying what matters most to you. Is it environmental justice, workplace equality, or strengthening personal relationships? Clarifying your purpose will guide your actions.

2. Leverage Technology Wisely

Use digital tools to educate yourself, amplify your voice, and connect with supportive communities. From LinkedIn to TikTok, find platforms that resonate with your goals.

3. Stay Resilient

Gen Z’s advocacy isn’t without challenges. Facing criticism, burnout, or setbacks is part of the journey. Practice self-care and seek support when needed.

Real-Life Example: Emma González, a survivor of the Parkland school shooting, became a leading voice in the fight for gun control. Despite backlash, she continues to advocate with courage and determination.

The Broader Impact of Gen Z’s Advocacy

This generation’s efforts are creating ripples that extend far beyond their age group. By challenging outdated norms and pushing for progress, they’re inspiring individuals and institutions to rethink their priorities.

Lesson: Change doesn’t happen in isolation. By embracing bold strategies and staying true to your values, you can contribute to a collective movement for a better future.

Final Thoughts

Gen Z is redefining what it means to be an advocate, a leader, and a change-maker. Their strategies—digital activism, intersectionality, and authenticity—offer invaluable lessons for anyone seeking to make bold shifts in life, career, or relationships. By adopting their mindset and methods, you too can become a catalyst for meaningful change.

So, what bold step will you take today to embrace the power of change?